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Buying A Non-Commodity

Chris Durban’s brochure Translation: Getting it Right – which I mentioned in this post of March 6, 2004 – has lost nothing of its effectiveness as a client-education tool and it is still available for downloading. Now there is an additional brochure by Chris Durban and Alan Melby, which explains that “using price as your sole criterion in selecting a [translation] supplier is a bad idea (maybe even a very bad idea).” It is entitled Translation: Byuing a non-commodity and can be downloaded here. I don’t know how many translation buyers will be swayed by these arguments, but it doesn’t hurt trying.

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