For websites built on the WordPress platform, you can either design your own pages or you can use one of a large number of “themes.” I have always felt that it is unnecessary to re-invent the wheel, so to speak: Themes can be used as they are, or they can be modified to fit a specific purpose or comply with particular esthetic expectations. If you want your website not to look like a run-of-the-mill blog, it is probably a good idea to select a “premium theme.” They cost money, but they are usually built more solidly and allow better customization.
I built my first business website in 1996. It was very simple but it gave me a presence on the web. I made minor changes now and then, but for about 10 years, the site looked the same. I spent all my energy on websites I built for clients, and I neglected my own site – so much so, that it became an embarrassment and I did not even give out the URL anymore. In December of 2010, I rebuilt it using a slightly modified premium theme sitting on top of WordPress, and it re-opened shortly thereafter.
The thing with reasonably priced WordPress themes is that the buyer does not get the exclusive right to use the theme. Others can buy and use it as well. This is similar to royalty-free art, which you may find in more than one place on the web. But what are the odds that somebody in the same country and the same business as me would use the exact-same theme?
Well, it happened. There is nothing I can do about it. Personally, I would not have selected the same theme already used by a colleague – but that’s just me.
Here some snapshots from the archives of the Wayback Machine: